The Centre at Birchwood Park is a prestigious conference and meeting venue with a full size auditorium and a range of meeting areas. It also has a restaurant, coffee bar and informal business meeting areas. It was totally refurbished at a cost of £1.4 million and Hammond Design were involved in the rebranding from an early stage. After producing the new logotype we were commissioned to photograph all aspects of the new facilities and staff, then create flagship marketing literature. We also designed interior and exterior and way finder signage and display graphics. The identity has now been successfully applied to a wide range of materials.